Social Media Strategy
Social media marketing requires both strategy and creativity. While it may seem overwhelming, its importance cannot be overstated.
Communicating your message is a big part of that strategy. As well, building community is just as important. I just heard it said and I agree with this, that sharing something personal, related to business or your regular life, helps to build trust and longer term relationships. Both are key aspects of creating a community.
“We’re living at a time when attention is the new currency. Those who insert themselves into as many channels as possible look set to capture the most value.”
Social Media Strategy for Your Business!
In today’s digital age, social media has become an integral part of any marketing strategy.
As a business owner in Western Canada, you know the importance of reaching your target audience and establishing a strong online presence. You know how important it is to connect and be part of the community.
A comprehensive social media strategy can help you do just that. Here are the key elements of an effective social media strategy, and tips and best practices to help you get started.
Before you dive into social media, it is important to have a clear understanding of what you want to achieve.
Are you looking to increase brand awareness, drive traffic to your website, or boost sales?
Once you have defined your goals, you can determine the best social media platforms to use and the type of content that will resonate with your target audience.
Who are you trying to reach with your social media efforts?
Understanding your target audience is crucial to the success of your social media strategy. You need to know their interests, behaviors, and what motivates them.
This information will help you create content that resonates with them and drive engagement.
Once you have defined your goals and target audience, you can determine which social media platforms are right for your business.
Some popular platforms include Facebook, Instagram, Twitter, and LinkedIn. Each platform has its own unique features, audience demographics, and content formats.
Make sure you choose platforms that are a good fit for your business and audience.
The content you share on social media is the cornerstone of your strategy. Your content should be engaging, relevant, and valuable to your target audience. It should also align with your overall marketing goals.
Some types of content that perform well on social media include:
- Images and videos
- Infographics
- Blog posts
- Customer testimonials and reviews
- Behind-the-scenes content
To establish a strong online presence, it is important to be consistent in your posting. This means posting regularly and at the same time each day or week.
Consistency not only helps you stay top-of-mind with your audience, but it also helps build your brand and establish a strong online presence.
Social media is a two-way conversation, so it is important to interact with your followers. Respond to comments, answer questions, and participate in online conversations related to your business.
This will help build a loyal following and establish a strong online community.
Finally, it is important to track your results and measure the success of your social media strategy. This will help you identify what is working and what needs to be improved.
Popular social media metrics include engagement rates, reach, and conversions.
Your customized Social Media Strategy is essential to establish a strong online presence, reach your business goals and communicate your message to your target audience.
It starts with defining your goals, understanding your target audience, choosing the right platforms. Then you begin creating engaging content, being consistent, interacting with your followers. Finally measuring your results and continue to build those relationships and create a community centered around the value you offer.
Social Media Strategy Frequently Asked Questions
It depends on your audience. B2C businesses often start with Facebook and Instagram, while B2B companies may prioritise LinkedIn. We help you choose the right mix.
- to start with for any social campaign. There really is no upper limit, it all depends on the goals and the bandwidth. Frequency is tailored to your content pipeline and audience engagement.
Eye-catching images, short videos, behind-the-scenes stories, customer testimonials and useful tips usually perform well on social platforms. But we test many different types of content on an on-going basis.
We build monthly calendars outlining topics, post types and dates, ensuring consistent messaging and allowing time for promotions.
We use scheduling tools like ZedNow Marketing Automation system, Social Bee, Buffer or Hootsuite and analytics dashboards to manage posts and track engagement.
ZedNow Social Management system is our custom platform offering social content creation, scheduling and a full calendar system. It also has a website and funnel platform, reputation management, e-commerce capabilities and email marketing automation. It’s more integrated than any other tool on the market, providing a single system for Social Media Marketing, sales and marketing, eliminating the need for complex, costly integrations
Yes. Our packages include content creation copy, graphics and even short videos tailored to your brand.
We look at likes, comments, shares, saves, click-through rates and follower growth to assess performance and refine strategy.
- Organic posts build relationships and community for free, while paid ads allow you to reach targeted audiences quickly for a fee.
We respond promptly and courteously, acknowledge the issue and suggest solutions to show you value customer feedback. We can automate the process of managing your complete reputation management system for your business.
Yes. Social media builds brand awareness and drives traffic to your website or store, converting followers into customers over time.
We monitor comments and messages daily, engage with followers, answer questions and foster positive interactions around your brand.
Yes. Custom graphics aligned with your branding are part of our social media packages.
Engagement often improves within weeks, but building a strong following and turning social interest into sales typically takes several months.
We can respond to comments and messages using your brand voice guidelines, escalating questions when needed.
Social activity can indirectly support SEO by driving traffic and increasing branded searches, though it doesn’t replace on page optimisation.
We monitor platform updates, attend webinars and adjust posting tactics to align with changes such as feed prioritisation.
Each platform has unique formats and audiences; while your messaging stays consistent, we tailor content style and frequency for each network.
We analyse competitor posts, engagement levels and promotions to identify opportunities and differentiate your strategy.
Best posting times vary; we review your analytics to identify when your followers are most active and schedule posts accordingly.
Our packages start at modest monthly rates and scale based on your goals, platforms and content needs. We provide tailored quotes after reviewing your needs.
Customized Social Media Marketing Packages
Basic
Social Media Marketing-
Review of your current social assets and performance.
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Recommendations on monthly Social Media strategy and Content.
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Content templates in Canva.
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ZedBox VIP - Social Media & Communications Tool Box
Advanced
Social Media Marketing-
Review of your current social assets and performance.
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Recommendations on future week to week posting strategy.
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Customized content templates in Canva
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ZedBox VIP - Social Media & Communications Tool Box
Elite
Social Media Marketing-
Review of your current social assets and performance.
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Bi-Monthly meetings to provide recommendations on future week to week posting strategy.
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Customized content templates in Canva.
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Monthly Strategy Power Session
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ZedBox VIP - Social Media & Communications Tool Box