Email Marketing
Creating a strong Email Marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost.
In fact, a recent study showed that for every $1 invested in Email Marketing, the returns were over $30! This is a strategy you cannot afford to not implement!
According to Litmus, 54% of all emails were opened on a mobile device. This is significant and should come into play when planning any marketing strategy.
As a business owner, you know how important it is to be in touch with your customers and staying top-of-mind. Email marketing provides an effective and cost-efficient way to connect with your target audience, build brand awareness, and drive sales.
Why Choose Email Marketing for Your Business?
Direct Communication: Email marketing allows you to send targeted, personalized messages directly to your customers. You can reach them in their inbox, where they are likely to see your message and take action.
Cost-Efficient: Email marketing is one of the most cost-efficient forms of marketing available. It requires a minimal investment in terms of time and money, making it an ideal solution for small businesses.
Increased Sales: By regularly communicating with your customers through email, you can keep your business top-of-mind, promote new products and services, and drive sales.
Measurable Results: With email marketing, you can track the success of your campaigns, monitor open rates, click-through rates, and conversions, and make data-driven decisions to improve your results.
Why Choose Our Email Marketing Solutions?
Our team of experts has years of experience helping businesses in towns and cities like yours connect with their target audience through email marketing. We offer comprehensive email marketing services, including:
Email Marketing Strategy
Our team will work with you to develop a customized email marketing strategy that fits your business needs and goals. We will help you determine your target audience, identify your key messages, and create a content calendar.
Email Design and
Development
Our team will design and develop professional, visually appealing emails that are optimized for delivery and engagement. We will ensure that your emails are mobile-friendly and look great on any device.
List
Management
We will help you manage your email list, ensuring that your contacts are up-to-date and that you are only sending emails to those who have opted-in to receive them.
Email Delivery
and Reporting
We will ensure that your emails are delivered promptly and that you receive detailed reports on the performance of each campaign. This will allow you to track your results, monitor open rates, click-through rates, and conversions, and make data-driven decisions to improve your results.
A/B
Testing
We will help you optimize your email marketing campaigns by conducting A/B tests to determine which subject lines, calls-to-action, and other elements are most effective.
We have the expertise and the right tools to provide you with a full scale email marketing strategy.
We can get your email campaigns set up and running!
We also offer the ZedNow Marketing Automation system that is the state of the art system for email marketing as well as SMS Text marketing, sales funnels and more!
Email Marketing Frequently Asked Questions
We work with tools like Aweber, Mailchimp, Active Campaign and our ZedNow automation system to send and automate campaigns.
Typically a few days are needed to segment lists, design templates and set up automation before scheduling the first send.
Yes. We create branded, mobile friendly templates that reflect your brand and encourage engagement.
A/B testing compares different elements such as subject lines or layouts to determine which version performs better, helping improve future campaigns.
We use opt-in forms on your website, lead magnets and social promotions to grow a permission-based list; we never purchase lists.
Yes. We adhere to CAN-SPAM and CASL regulations by obtaining consent, including clear unsubscribe options and accurate sender information.
Once or twice a week is typical, but we tailor frequency based on your audience, campaign goals and engagement data to avoid email fatigue.
We integrate your email platform with CRMs like HubSpot or Salesforce to sync contacts and track interactions. But the best solution is to use our ZedNow Marketing Automation System which provides build in CRM, email marketing, and much more.
We monitor open rates, click through rates, conversions and unsubscribes to evaluate performance and optimise future emails.
Yes. We set up sequences that trigger based on subscriber actions, such as welcome series or abandoned cart reminders.
Segmentation is central to our strategy; we group subscribers by interests or behaviours to send relevant messages and increase engagement.
We use automated processes to ensure unsubscribes are honoured immediately and your list stays clean and compliant.
We can improve your templates, automation and reporting within your existing platform to maximise results. Or we can move it to a more effective platform, to give you outstanding results!
Our pricing is transparent; additional costs like higher subscriber tiers or premium features are discussed before implementation.
We follow industry best practices, including encrypted storage and secure data handling, to safeguard personal information.
Yes. We craft compelling subject lines and email copy that align with your brand voice and encourage readers to take action.
Personalisation features include inserting names, tailoring content based on purchase history and recommending products or services.
Email nurtures leads from SEO, social media and advertising campaigns, driving conversions and repeat business for a holistic marketing strategy.
Email nurtures leads generated from SEO, social media, and advertising campaigns, keeping your brand top of mind and driving repeat business. It's known for high returns, with some businesses seeing over $30 in revenue for every $1 invested
Email marketing is known for high returns; as noted on the site, every $1 invested can yield over $30 in revenue, though results vary by business.
The best solution is to use our ZedNow Marketing Automation System, which provides built-in CRM, email marketing, and much more
We provide training and documentation to help you manage campaigns, segment lists and understand reports so you can run effective email marketing in-house.