Marketing Tune up

Get your marketing up to speed quickly!!

  • Part 1 – Course Overview and Marketing Basics
    • Marketing Strategy Basics.
    • Theory of marketing and why it is so important you as a business owner understand marketing.
    • Who currently does your marketing, who should be doing it.
    • Different ways to increase Revenue.
    • Do you have a Target Market and understand the importance of that target market?
    • Is you key message clearly described?
    • Are you connecting all your marketing strategies and content back to that target market and key message
    • Why does your business exist?
      • What’s the purpose and mission of your company, product, or service?
      • What Value do you provide to your clients?
      • Does your products actually serve the target market, your clients?
  • Part 2 – Marketing Tune-Up and Tell your Story
    • What are your Goal(s)
      • Where are you currently with your business?
        • If you don’t know where you are, you cannot know how to get to your destination.
      • Short and long term goals for what you want to accomplish in your business.
    • Target Market
      • In your words, who is your best type of customer?
      • Where do your clients currently come from?
      • Does that match up with your target market you described above?
      • How would we find the perfect client?
    • USP – Unique Selling Points/Proposition
      • Determining your Value to your customer.
    • Key Message – what are you trying to say?
      • Putting it into the right words.
      • Are you communicating effectively?
      • Are you speaking directly to your Target Market?
  • Part 3 – Website Tuneup – Are you happy with your Website
    • Contact information
      • Is it easy to find?
      • Is there a direct contact method available on all channels?
      • Email List Setup, are you gathering your prospects together?
    • Content – does it show who you are and what you do?
      • Is the content up to date?
    • Organization of your website
      • Can people find what they need?
      • Is there a clear call to action?
    • Mobile – does it work effectively on all platforms?
    • Offer – is there a place for them to buy, or at least entice them to contact you
    • SEO – Search Engine Optimization
      • Are you making use of Google?
  • Part 4 – Three C’s –  Communication and Consistency and Clarity
    • Are you Communicating your message out to your clients and target market?
    • How often and how consistent are you with that message?
      • Communication on a daily basis.
    • Is there Clarity across all marketing strategies and even how you talk to your people?
  • Part 5 – Social Media Magic 
    • Which platforms work for best for you and your business?
    • Are you being responsive to the engagement you are getting?
    • Are you sending out your key message on a regular basis?
    • Facebook Basics, are things set up effectively.