Marketing Tune up

Get your marketing up to speed quickly!!

• Part 1 – Course Overview and Marketing Basics
  • Marketing Strategy Basics.
  • Theory of marketing and why it is so important you as a business owner understand marketing.
  • Who currently does your marketing, who should be doing it.
  • Different ways to increase Revenue.
  • Do you have a Target Market and understand the importance of that target market?
  • Is you key message clearly described?
  • Are you connecting all your marketing strategies and content back to that target market and key message
  • Why does your business exist?
    • What’s the purpose and mission of your company, product, or service?
    • What Value do you provide to your clients?
    • Does your products actually serve the target market, your clients?
• Part 2 – Marketing Tune-Up and Tell your Story
  • What are your Goal(s)
    • Where are you currently with your business?
      • If you don’t know where you are, you cannot know how to get to your destination.
    • Short and long term goals for what you want to accomplish in your business.
  • Target Market
    • In your words, who is your best type of customer?
    • Where do your clients currently come from?
    • Does that match up with your target market you described above?
    • How would we find the perfect client?
  • USP – Unique Selling Points/Proposition
    • Determining your Value to your customer.
  • Key Message – what are you trying to say?
    • Putting it into the right words.
    • Are you communicating effectively?
    • Are you speaking directly to your Target Market?
• Part 3 – Website Tuneup – Are you happy with your Website
  • Contact information
    • Is it easy to find?
    • Is there a direct contact method available on all channels?
    • Email List Setup, are you gathering your prospects together?
  • Content – does it show who you are and what you do?
    • Is the content up to date?
  • Organization of your website
    • Can people find what they need?
    • Is there a clear call to action?
  • Mobile – does it work effectively on all platforms?
  • Offer – is there a place for them to buy, or at least entice them to contact you
  • SEO – Search Engine Optimization
    • Are you making use of Google?
• Part 4 – Three C’s –  Communication and Consistency and Clarity
  • Are you Communicating your message out to your clients and target market?
  • How often and how consistent are you with that message?
    • Communication on a daily basis.
  • Is there Clarity across all marketing strategies and even how you talk to your people?
• Part 5 – Social Media Magic 
  • Which platforms work for best for you and your business?
  • Are you being responsive to the engagement you are getting?
  • Are you sending out your key message on a regular basis?
  • Facebook Basics, are things set up effectively.