Digital Marketing
There are many different digital marketing strategies, including creating a marketing focused website, using search engine optimization, focusing on local marketing, email marketing, content marketing, and social media posting.
Determining which strategy is right for you can be confusing.
We believe it does start with an effective website presence, set up to draw customers in to your community. But that is only the beginning.
Consumers are turning to online shopping at a growing rate. Surveys suggest over 80% of buying decisions are impacted through online activities. Digital marketing lets you appeal to these people and thus expand the reach of your company.
We can connect you to your perfect customer in the most effective manner!
Why Choose Digital Marketing Strategies?
As a business owner, you understand the importance of reaching your customers and staying top-of-mind.
In today’s digital age, there are many tools and strategies available for businesses to connect with their target audience and promote their brand.
Digital marketing provides a wider reach for your business, allowing you to connect with customers not only in your local area, but also across the country or even internationally.
Digital marketing allows you to target specific groups of people based on their interests, demographics, and online behavior. This means that you can reach the people who are most likely to be interested in your products or services.
Digital marketing can be cost-efficient, particularly when compared to traditional marketing methods such as print advertising or direct mail. With digital marketing, you can reach a large number of people with a relatively small budget.
Digital marketing provides measurable results, allowing you to track the success of your campaigns, monitor website traffic, conversions, and other key metrics. This data can help you make informed decisions about your marketing strategies and continuously improve your results.
With Digital Marketing it is possible to customize your message to get the highest engagement for your niche audience.
What options do you have with Digital Marketing?
There are so many ways to reach and engage with your customer online. At times it can be overwhelming. We keep up to date on the latest digital marketing strategies.
Even better, we know how to use them to help your business.
Our digital marketing strategies include:
Website Design and Development
A well-designed, user-friendly website is essential for any successful digital marketing campaign. Our team will help you design and develop a website that accurately represents your brand and effectively showcases your products or services.
Search Engine Optimization (SEO)
SEO is the process of improving your website’s ranking in search engine results pages (SERPs), making it easier for customers to find you online. Our team will help you optimize your website for search engines, ensuring that your website appears at the top of SERPs when customers search for keywords related to your business.
Pay-Per-Click (PPC) Advertising
PPC advertising allows you to reach potential customers through search engines, social media platforms, and other websites by placing ads in front of them. Our team will help you create and manage effective PPC campaigns that drive traffic to your website and increase conversions.
Social Media Marketing
Social media platforms are powerful tools for businesses to connect with their target audience, build brand awareness, and drive sales. Our team will help you create and manage social media campaigns that promote your products or services, engage with your followers, and increase your visibility online.
Email Marketing
Email marketing is an effective and cost-efficient way to connect with your customers, build brand awareness, and drive sales. Our team will help you develop and execute effective email marketing campaigns that reach your target audience and achieve your marketing goals.
In conclusion, digital marketing is an essential component of any business marketing plan. Our team of experts is here to help you reach your target audience, build brand awareness, and drive sales through effective digital marketing strategies.
Digital Marketing Strategy Frequently Asked Questions
It’s a customised plan that maps out how your business will use online tools like your website, SEO, Social Media, Email, Chatbots, AI, Marketing Automation and Paid Ads to reach and convert customers online. We make sure it is targeted at your specific customers.
You may see quick wins from email database reactivation, paid ads or social media, but sustainable growth from SEO and content marketing, and in-depth strategies usually appears within three to six months.
We craft data-driven strategies blending automation tools like ZedNow Marketing Automation System with human creativity to deliver measurable growth for small businesses. We use AI to create innovative campaigns, for lead scoring and predictive analytics to ensure your budget targets prospects most likely to convert.
- We evaluate your goals and can include SEO, Google Ads, Facebook and Instagram ads, content marketing, email campaigns and local directory optimization.
SEO aims to grow your organic traffic by improving your site’s relevance, while PPC (pay-per-click) uses paid ads to gain immediate visibility. Both can be used together.
- We track metrics like revenue growth, website traffic, conversion rates, cost per lead, return on ad spend and engagement. Monthly reports highlight progress and next steps.
- It can be scaled to your budget. Our entry-level packages are designed for small-business owners and deliver measurable ROI.
It can be scaled to your budget. Our entry-level packages are designed for small-business owners and deliver measurable ROI. We recommend a minimum monthly ad spend of around $500 to gather enough data for effective optimization.
Yes. Digital platforms allow us to target by location, age, interests, behaviours and more to ensure your message reaches the right people. As well the right content can be tailored to your exact audience.
Absolutely. We supply regular reports summarising performance, insights and recommendations so you know exactly what’s happening.
- We specialise in helping local businesses across industries—retail, service, professional and non-profit reach more customers online. We also work with online businesses like Digital Creators and Online Course Creators.
- Meeting frequency depends on your package; Basic includes monthly calls, Advanced offers bi-monthly consultations, and Elite provides monthly or weekly sessions.
We recommend a minimum monthly ad spend of around $500, but we tailor plans to match your financial comfort and goals. Depending on the strategy you choose, there also may be setup fees to get your campaigns going. There also may be external fees, like ad costs, and specific tools or licenses payable to third parties.
Yes. We can handle your social profiles, create content calendars, schedule posts and engage with your followers.
- Email marketing is critical as it is YOUR list, you own it. Email marketing nurtures leads generated from other campaigns, keeping your brand top of mind and driving repeat business.
Absolutely. We offer standalone SEO, social media, email marketing and advertising services to meet specific needs.
Our team attends training and follows industry news to ensure your campaigns leverage the latest tools, algorithms and best practices.
- We offer flexible terms. Many clients commit for three to six months to allow strategies to mature, but month-to-month options are available.
- We can train your staff in digital marketing fundamentals so they can assist with or even manage parts of your campaigns. We offer a variety of online courses as well, and regularly put on workshops.
- Digital marketing enables local businesses to boost visibility, attract nearby customers and compete effectively against larger brands.
The ZedNow Marketing Automation system acts as a central hub, managing your social posts, running automated email sequences, sending proposals/estimates, and managing your CRM. This single system streamlines follow-up and eliminates data silos for maximum operational efficiency.
Yes. You retain ownership of all ad accounts; we manage them transparently on your behalf.
We use AI tools for precision ad targeting and bid optimization. This intelligent filtering ensures your budget is spent on the prospects most likely to convert, which lowers your true CPL and maximizes your return.
- We craft data-driven strategies for each client, blending automation tools like ZedNow with human creativity to deliver measurable growth for small businesses.
We are here to help - Customized Digital Marketing Packages
Basic
Digital Marketing-
Provides your business with a simple, yet effective digital marketing strategy based on your unique needs.
-
We determine the right tactics that can start driving purchases, quote requests, phone calls, and more.
-
We start with our custom Marketing Survey. Then we schedule a focused strategy call. We follow up monthly and include Group Marketing Coaching.
Advanced
Digital Marketing-
Provides your business with a well-designed, performance-driven digital marketing strategy.
-
We add in additional services like website reviews, copywriting advice, campaign audits to meet your company’s unique needs.
-
We start with our custom Marketing Survey. Then we schedule a focused strategy call. We follow up bi-monthly sessions and include Group Marketing Coaching.
Elite
Digital Marketing-
Provides your business with a custom, cutting-edge digital marketing strategy.
-
We offer assistance with your website, your marketing system and/or CRM, and can help with ecommerce functionality, and more.
-
After our custom Marketing Survey is complete, we connect with you weekly over 6 weeks on building your marketing strategy. We follow up bi-monthly power sessions and include Group Marketing Coaching.