Man oh man, have I been busy. 2 weeks ago I read the e-myth
revisited, blew my mind again on what Gerber knows and how to
set up a business. Everyone, and I mean Everyone has to read
that if they are thinking about ever starting a business.
Then went down and picked up from my local library (had to
sign up for a new lib. card too) Jay Conrad Levinson's
Guerrilla Marketing - old book, but an Awesome Read. Tons of
good stuff in there about marketing your business. And the
refreshing part was that he wrote this just before the
internet was really publically available, so here is a great
book on all kinds of marketing that is so totally relevant
today and it has almost no mention of the internet. Nowadays
you can't find a book about business or marketing that doesn't
hype and hype the internet (and china, but that's a different
subject).
Well then read Mark Joyners Irresistable offer - Great
concept, just trying to wrap my mind around how it can apply to
some more complex areas. His examples all really deal with
markets/products that are easily definable, and the product is
quite specific. And the need is genuine and apparent.
That is one area where I am always looking for answers is in
my day job - financial planning. It's something that everyone
truly needs, and can do immensely better if they get some help,
but no-one has any awareness of what they really need. And
when there is a need - which there almost always is - the
solution can be so diverse - it is really hard to pin down an
Irresistable Offer.
Well on to my learning - I have become Warrior Forum
addicted - what a place to learn - amazing. Getting some real
great info there. And building some relationships as well.
Also picked up a few ebooks over the last week - some great
packages flying around out there. I am getting better at
keeping track of what I have, and also skimming them over and
making notes so that I can later go back and use them as a
resource.
I think I mentioned I had picked up Tellman/Joyner Viral
Chemistry set - about 8 CD's of great learning - some super
stuff.
Also listed lately to the latest Kennedy/Glazer CD from my
monthly membership - it was a great one on some real down to
earth tactics!
So all in all, my mind is reeling from all the info. I got
ideas coming out of each ear.
but I have been active too. - I have about half the adsense
sites of mine up. I have some of the PLR packages re-worked
and up also. Want to put a few finishing touches on them and
then start marketing them.
One of those PLR packages I am in the process of taking
down, it wasn't making much for sales the way it was, although
it was great info in the ebook. I am going to rework it into a
website, add some additional thoughts and content and offer it
for free as a resource site. If I link a number of affiliate
products to it, I think it will make a great marketing tool.
Also will build a small report to try to get the viral thing
going, and refer back to the resource site. I think it will be
a real cornerstone to my IM business as I move forward.
Keep moving ahead
Jack
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