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Blogging

 "Blog" is the abbreviated term for Web Log. Essentially when you are blogging you are creating a log on the web. Very similiar to an online diary or journal.

Blogs can fall into two fairly general categories.

Personal Blogs: a mixture of keeping personal journal or voicing your opinions in posts. This is often very focused on the area of interest to the blogger. Even though this is for personal reasons, these types of blogs can make good money.

Business Blogs: a corporate tool for communicating with customers or employees to share the latest news, knowledge and expertise.

Business blogs are are becoming more popular all the time. Blogs are an excellent method to share a company's expertise, build additional web traffic, and connect with potential customers..

What does Blogging Provide to Small Business?

Blog software is easy to use. Simply write your thoughts, link to resources, and publish to your blog, all at the push of a few buttons. Blog software companies such as, Movable Type, Blogger.com, WordPress and Typepad all offer easy blogging tools to get started. My personal preference is WordPress.

Blogging is a low-cost alternative to having a web presence. For small business owners without the time to learn web html or the money to hire a designer/developer, blogging offers an inexpensive method to get your company's name out on the Internet.

Updating the weblog is a much quicker process than contacting a web designer with changes or doing the coding and uploading yourself. Also you can assign various people in your business this task by assigning roles in the blog admin area.

Business blogs provide your small business with a chance to share your expertise and knowledge with a larger audience. A powerful benefit for consultants and knowledge workers.

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