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Direct
Email Marketing
Who today hasn’t gone to the mail only to find flyers, brochures,
and notepads or gone onto their computer to find numerous emails from
companies wanting their business? Well these companies are onto one
of the best ways to advertise, direct mail marketing.
Two of the best reasons to direct mail are the ability to pinpoint
your target market and the ability to present a complete sales presentation,
of any length, to your target market.
In order to have effective email marketing here are a few tips that
may be beneficial to you:
Remember that the subject line is seen first. Keep this
to three or five words. Also, remember that you don’t like being
fooled into reading something so neither will your customer.
Make it personal. Make it connect with people, use casual
yet effective language.
Keep it short and simple. People don’t have the
time to be reading and scrolling down the page. Total length should be
no more that 250 words.
Give motivation to act. Have something to entice your
customer to purchase now or have special savings if they respond within
a certain time.
Instruct on how to act. Let your customers know what
you want them to do. Do not leave a situation open ended. Make sure that
the situation closes – with a deal.
Make use of your Website. Make people go to your Website
to close the sale. Your customers will want to interact with you. Use
your website for this - remember interaction makes relationships.
Build a relationship with your customer. Who wants to
deal with someone who doesn’t have the time for their needs? Make
sure that you listen to your customers needs and then meet them.
Follow up. This is the key to success. Anybody can
propose something or complete a job. It takes someone special to follow
up on that completion, asking if there is anything else they can do
and maintaining the relationship. A key phrase to remember is “it’s
a small world”.
Good luck with your email marketing! Remember this is your chance to
hit your target market, take your time in determining who is going to
benefit the most.
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