Build Your Own Website
"If you build it they will come!" However, in
order to get visitors, your website should NOT be geared toward direct
sales, but more importantly toward simply attracting visitors and (YEP....
you guessed it) ... getting them to sign up to your list! It's that IMPORTANT!
If you don't have your own website… get one. You're missing out
on a wealth of opportunity. And remember… you can sell products
later.... after you've established a relationship with your customers
and built trust!
And I guarantee you will sell products "later" if you build
your list!
Your site doesn't have to be fancy, and to be perfectly honest, there
are many websites out there that provide a great service for folks who
aren't too familiar with web design. I've listed my favorite below.
Understand that creating your own website not only allows you MUCH more
opportunity to create sales, but it will also get you much more involved
(and excited) about your online business. The search engines look for
content when listing sites... and that's very important for traffic.
You'll have the ability to create some genuine content that’ll
be picked up by those search engines, which in turn, will lead to a flood
of traffic. Once you start writing articles for your newsletter (and you
will start a newsletter...right?), simply load them onto your website
to add instant content that your visitors will enjoy reading and look
forward to... and the search engines will gobble it up like an ant eater
on steroids.
As mentioned previously, you want to earn your customers trust and actually
build relationships. That's the goal of your website! Once you accomplish
this, the sales will follow. That is extremely important! Don't try to
immediately sell a visitor that lands on your website, but instead offer
them something of value.... FREE... I.E. a newsletter subscription or
a free report to download outlining some great ways to solve a problem
or put some excitement in their life.
SiteSell University - If you aren't familiar...CHECK IT OUT! If you are...
Congratulations!
SiteSell University will offer you a goldmine of information about "pre-selling"
your customers and, in my opinion ( and I don't endorse too many businesses
this strongly), they have the best web hosting service on the planet for
new startups, complete with mailing list features, newsletter integration,
promotional tools… and much more.
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