Jack E. Zenert <> ZedBiz
Marketing Solution Specialist
Volume I Issue 1
Inaugural Issue.
So what is Marketing?
What I see is that almost every business has absolutely NO IDEA
what marketing really is!
I know for a fact that just about every sales person I have met
does not know beans about marketing.
People just have no idea.
What is marketing? - Anything and everything that leads to a
sale.
Simple eh! (My Canadianism coming through)
So how is that different than selling?
Well put it this way. Let's take Bobby Orr and Wayne Gretsky
- no doubt the two best hockey players of all time - and put them
on a football field. What's going to happen? Are they going to
win a hockey game there? Will either of them score a goal?
No - it's a little absurd. Two guys in hockey equipment, holding
their hockey sticks, standing on a football field - doesn't make
sense.
Well that is the comparison of Sales to Marketing. You can have
the best salesman in the world, but if you don't put a potential
customer in front of him - nothing will happen.
Therefore, sales are just a part of selling.
Marketing also includes advertising, quality products, consistent
message, first impressions, customer service, client loyalty,
after sales support, client contact management, up-sells, cross-sells,
and many other factors.
Marketing truly is 'ANYTHING and EVEYTHING that LEADS to a SALE!
Whether it is the first sale, the second sale, or the 21 sale,
it is an ongoing practice.
And that is why I am writing this newsletter. To really try to
get you to understand that everything in your business - absolutely
everything, from the sign on the front door, the glass in the
window, the greeting of your receptionist or salesperson, their
clothes, the merchandise, the billing, the advertising, everything
ties in to marketing.
And it all counts.
And IT ALL COUNTS!
Did you hear that - IT ALL COUNTS!
What does that mean - it all counts.
Well I could have said it all matters - but that doesn't really
do it justice.
Just a little story here ...
Have you heard what some kids sports leagues are doing. This
fad was a little stronger a few years back, but I still hear about
it now and then.
They want the kids to go and play, whether it is soccer, baseball,
whatever. Just go out and play - but not keep score.
Have you every heard of anything so absolutely STUPID.
They have tried this, and it just does not work. If you don't
keep score - kids don't CARE. And if they don't care - then they
don't try.
The parents who think this is better think that the kids will
try hard because that is what they should be doing. The effort
was there - that's all that matters. You tried to get him out
- that is all that matters.
Well listen - trying, even doing - well it may matter, IT MAY
NOT COUNT.
So you see - when we talk that everything - yes everything in
your business relates to marketing - and it all counts.
Now you know why that is important.
You’re making good money, but do you want to have enough
to go to Vegas next month for a weekend. Well clean the front
windows, fix the squeaky door, clean off the front desk, teach
your receptionist to say 'May I help you' in a cheery voice, fill
the order 5 minutes faster, and organize your storage room better
and you can!
Or, you want your kids to go to that expensive University. Again,
write better copy for your ads, improve your sales presentation,
practice your sales presentation regularly (almost no one does
this), improve your customer follow up, and add a back end sale
and you can send them to any school you want - and even afford
to visit them every weekend (although they may not want you to).
I am going to answer another more question before I leave you.
Who is this newsletter for?
You might think that if you don't own a business this newsletter
is not for you. Okay, maybe sales people might get something out
of it, but what can they really change. And definitely a receptionist
or just an administrator does not need anything about marketing.
Well if you really think this has absolutely nothing to do with
you, if you got nothing out of the above message - just drew a
blank - then yes - unsubscribe now. I want happy readers, ones
that think this stuff makes sense. And if that is not you - then
bon voyage!
But if you have anything to do with sales (and I will show you
later that everyone on the planet tries to sell something - hey
we all have friends, get married, get jobs . . . ideas . .thoughts)
then this newsletter is for you.
And if you run a business, own a business, manage people, especially
manage a sales team - well then you just hit the jackpot!
And you there - yes you - the guy in the third row - that marketing
graduate - yes you, the one working at some big company, making
a decent salary working in their marketing department. Writing
sales brochures and coming up with the latest 'sales campaign'.
I am going to shock your world!
You are either going to come away from reading my newsletter
with more ideas, more strategies, more solutions that will actually
work in your organization to make MORE MONEY (and possibly upset
your Boss - unless of course you send him a copy of this), or
you will shake your head, say that doesn't work in your world,
and go away.
But let me tell you, what I say does work in your world, it works
in my world, it works on Mars, on Venus, on the Enterprise, and
oh boy does it ever work here on Earth.
So stay tuned for the next issue where we will jump right in
to some ideas you can use ASAP!
Onward and Upward,
Jack Zenert
I am happy to provide this to you - I really hope
you see the value in it......
"Do
you Want the latest in
Cutting Edge Marketing Strategies
for your Business?"
Here's
your chance to finally learn how to build your business,
increase your sales, gather clients and increase the dollars coming
in to your business...
From: Jack
Zenert
Re: Marketing
for your business - Plain and Simple
Hello,
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I firmly believe that marketing is the key to success in any business.
Yes you need good solid products. And you need to have all your
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etc. But what makes the difference between just getting by, and
true success - that lies in marketing.
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John Delavera's BIG Yellow Book of Marketing Secrets!
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